Who we are
Founded in January 2019 by Tim Martin, an award winning BBC filmmaker and passionate naturalist, and Luke Dale-Harris, a former investigative environmental journalist who was working with the Farming and Wildlife Advisory Group (FWAG). Ben Coward joined as Supply & Wholesale Manager in 2025, bringing 20 years’ experience in hospitality, agricultural logistics, and regenerative supply chain management.
Luke Dale-Harris
Co-Founder & Director
Tim Martin
Co-Founder & Director
Ben Coward
Supply & Wholesale Manager
Our Non-Exec Directors
Simon Heppner ran restaurants and bars in London before joining sustainability consultancy, Good Business, in 2006 where he is still an advisor. He co-founded the Sustainable Restaurant Association in 2010, before founding Net Zero Now in 2021.
Rich Osborn, a former Director at Procter & Gamble, is the CEO of Equilibrium Markets, a technology company that pioneered dynamic food procurement and enables transparent and efficient short food supply chain infrastructure.
Simon Heppner
Non-exec Director
